Cremieux SoHo Showroom

The design of the SoHo showroom for the French luxury menswear label Cremieux focuses on the display of the clothing in an elegant, clean framework that is reflective of the company’s values: superior detail, sophistication, and exceptional material quality.

Cremieux, which describes itself as “blending the sophisticated style of Paris with the relaxed and chic attitude of St. Tropez,” desired a flexible and reconfigurable merchandising space for buyer presentation. This was achieved through the production of a series of superbly crafted millwork showcase cabinets, providing a subtle backdrop against which the clothing may be viewed in an extensive number of arrangements.