Located in the SoHo–Cast Iron Historic District, the Swarovski Crystallized flagship store and lounge is an immersive retail environment showcasing Swarovski products as a branded experience. Patrons enter through the “library of crystals,” which introduces them to the store’s treasure trove of offerings: a library of 2,000 individual pieces, customizable seasonal collections, and finished jewelry by renowned designers. The street-level store and café lounge are unified with the lower level event space with a new staircase.
Much of the building’s original detail is preserved in the space, emphasizing the sleek, light look of new fixtures designed to highlight the 2,000-item collection of individual crystal pieces.
Minimal LED lighting provides subtle accents throughout; all crystal is displayed in custom wood-and-glass vitrines. The project included historic storefront renovation and NYC Landmarks Preservation Commission approval.